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AN OVERVIEW OF THE SELLING PROCESS

HERE IN SOUTH JERSEY

Step 1: Call a Real Estate Agent First!

Before you make a single update to your South Jersey home, bring in a pro who knows what buyers actually care about.

As a licensed REALTOR® and local market expert, I help sellers like you make smart, strategic decisions before spending time or money on the wrong repairs.

Often, it’s not the kitchen remodel that brings the most bang for your buck, it’s a new front door or fresh garage doors that can boost your value by 4% or more, according to the National Association of Realtors.

Let’s walk your property together, talk strategy, and create a custom game plan that increases your ROI, not your stress.

I’m here to help you sell smarter, not harder.

STEP 2: Price it Right with a Custom Market & Marketing Strategy

Pricing your home isn't a guessing game, it's a strategy driven by local data. That’s where a Comparative Market Analysis (CMA) comes in to look at comps. I’ll create a tailored report that compares your property to similar homes recently sold in your local neighborhood, factoring in things like location, size, condition, and upgrades. But we don’t stop here.

Once we determine the perfect price, I’ll launch a high-impact digital marketing strategy designed to get your home seen by the right buyers, fast. This includes targeted social media ad campaigns, email blasts to qualified buyers and top agents, professional photography, video walkthroughs, and premium listing exposure across major platforms.

Why does it matter? Because the market is changing and pricing too high will scare off serious buyers, leaving you with a lower offer than pricing at market value, and pricing too low means leaving money on the table.

When you hit the sweet spot with true market value and combine it with the right exposure, you create urgency, drive more interest, and increase your chances of multiple offers.

Together, we’ll price it smart, and market it powerfully.

REQUEST A CUSTOM HOME VALUE REPORT

STEP 3: PREPARE YOUR HOME

Preparing your home for sale is about more than just cleaning up, it’s about creating a feeling the moment buyers pull up to your house (or scroll through your listing online).

As your REALTOR®, I’ll guide you through the prep process with a proven plan of my 3D's to help your home shine and sell for top dollar.

Buyers form an opinion within seconds, online and in person. That’s why I help you get it right from the start with thoughtful prep and elevated presentation before we drive mass exposure to it.

Afterall, you only get one shot to make a good first impression!

STEP 4: Market with Intention, Not Just a Sign in the Yard

In today’s market, selling a home takes more than tossing it on the MLS and hoping for the best.

It takes a strategic, tech-savvy Marketing Plan that puts your property in front of the right buyers at the right time, with the kind of polish and presentation that stops their scroll

This isn’t a one-size-fits-all approach, it’s a custom campaign built to elevate your specific property and tell a story that connects emotionally with buyers. When marketing is done right, your home doesn’t just get seen, it gets desired.

STEP 5: Showings

Keep It Clean, Then Clear Out! Let’s be real, showings can be a hassle when you’re still living in the home. Between keeping things spotless, juggling pets and kids, and minimizing daily clutter, it can feel like a part-time job. But how you handle showings can have a huge impact on how quickly and profitably your home sells.

One of the biggest myths? That you, the seller, should be present during showings.

Truth is, your presence can actually backfire. Buyers may feel awkward or rushed, and they need space to emotionally connect with the home, imagining their own life there, not feeling like a guest in yours.

Plus, buyer agents may fish for details about your motivation to sell, which could hurt your position when it’s time to negotiate.

A relaxed buyer is more likely to linger, imagine themselves living there, and fall in love, which can lead to stronger offers and faster results.

STEP 6: Navigate Negotiations with Confidence

Selling your South Jersey home comes with key moments of negotiation:

When the initial offer hits your inbox, it won’t just be about the purchase price. We’ll review every detail together including closing date, contingencies, deposit amounts, and any special terms. I’ll help you decide whether to accept, reject, or craft a counteroffer that protects your interests while keeping the buyer moving forward.

Once you're under contract, the buyer will most likely conduct a home inspection. This is often where emotions run high, but don’t worry. I’ll help you respond strategically to any repair requests or concessions they may propose, aiming to strike a fair balance without giving up unnecessary ground.

When appropriate, I’ll also coordinate with your attorney to ensure everything is handled with professionalism and precision.

Negotiation is both an art and a skill, and not all agents are created equal. If you're still interviewing REALTORS®, make sure you ask about their negotiation experience and track record. It matters.

👉 As a Master Certified Negotiation Expert (MCNE) with a proven track record of winning top-dollar offers and resolving tricky inspection hurdles, I bring clarity and confidence to the table, so you walk away with the strongest possible outcome.

STEP 7: ORDER MORTGAGE PAYOFF IF APPLICABLE

Once your home is under contract, it’s time to loop in your mortgage lender and request a mortgage payoff statement, this is the official amount needed to pay off your loan in full, including any interest or fees up to the closing date. The title company uses the payoff to ensure the mortgage is properly paid off and satisfied using the proceeds from your home sale.

STEP 8: Secure Your Certificate of Occupancy (CO)

Before you can officially hand over the keys to your South Jersey home, your township will likely require a Certificate of Occupancy (CO). This document confirms that your property meets local safety and habitability standards, and without it, the sale usually can’t close.

The tricky part? Every municipality has different requirements.

Some townships require a full suite of inspections, from electrical, plumbing, smoke detectors, and even sidewalks, while others may only require a basic fire safety check.

That’s why I help you get ahead of the game by identifying exactly what’s needed in your town and walking you through the process from start to finish.

STEP 9: Closing Day

Let's finish strong! You’ve made it through showings, negotiations, inspections, and paperwork. Now it’s time to cross the finish line: closing day.

At closing, you will turn over the keys and receive any remaining equity from the sale, usually via wire transfer or a certified check.

I’ll be by your side to review everything, double-check final details, and make sure nothing is missed.

I’ll coordinate with all parties to ensure every box is checked and every document is in order.

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DISCLAIMER

New Roots South Jersey is founded by Jamie Hartman. She is a licensed REALTOR® at eXp Realty. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal, without notice. No statement is made as to the accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting, or other professional advice outside the realm of real estate brokerage.